automotive industry

By Mandla Mpangase Hosting a group of government officials from across a range of economic-linked departments, the Tshwane Automotive Special Economic Zone used the time to provide insights into what it takes to build a successful special economic zone in South Africa. The delegation, organised by the Trade and Industrial Policy Strategies (TIPS), undertook a community of practice visit to Africa’s first automotive city on 12 March 2025, where they engaged with the TASEZ executive team, led by CEO Dr Bheka Zulu. The visit allowed for the sharing of knowledge and learnings from TASEZ, as a newcomer to the SEZ space in South Africa. “What makes us unique is that our core focus is in the automotive sector, and that’s where we’ve made an impact,” Dr Zulu said. The automotive industry is an important contributor to the country’s economy, with more than 500 000 employed across its value chain. The community of practice process, which is facilitated by TIPS, aims to enhance best practices in relation to the implementation of industrial policy across government. The process is also used to build a more open and safe space for sharing experiences and learnings concerning industrial policy. Departments involved in the community of practice include the Presidency; the Department of Planning, Monitoring and Evaluation; National Treasury; the Department of Trade, Industry and Competition; the Department of Public Enterprises; the Department of Mineral Resources and Energy; the Department of Small Business Development; and the government organisations related to science, technology and innovation. About TASEZ Known as Africa’s first automotive city, TASEZ is a relatively new SEZ kid on the block, with the ability to punch above its weight. The SEZ was set up to boost South Africa’s automotive industry, drive investment in economic growth, create jobs and develop skills, alongside positioning the City of Tshwane, the Gauteng province, and the country, within the African and global trade environment. Established in 2020, Phase 1 of TASEZ’s development was galvanised by the need to expand the Ford Motor Company of Southern Africa’s production from 160 000 a year to 200 000. Ford’s component manufacturers are based in the SEZ, along with the Ford Frame plant. With a deadline to produce the next generation Ford Ranger within 18 months, TASEZ became the fastest SEZ developed from scratch in South Africa. It had 11 operational investors in less than two years. “Right now, 720 cars are produced every day because of what we’ve created in this zone,” Dr Zulu said. Driven by commitment Answering the reason why the TIPS team visited TASEZ was easy: establishing Africa’s first automotive city was about turning a vision into reality. “TASEZ has been able to design a world-class automotive manufacturing hub providing a conducive environment for investors, where they can harness their potential of economic growth,” said Dr Zulu. Ford had an investment ready and waiting, with a tight deadline and alternative locations, while South Africa needed the investment to drive industrialisation and economic transformation. The economic climate at the start of the project could not have been worse, with a global downturn amidst a pandemic, businesses closing their doors, jobs being lost, borders closing and the global focus on fighting an ever-evolving virus. Despite all of that, a team was put into place, each member with a role to play in the bigger picture of developing from scratch a dedicated automotive special economic zone made up of Ford component manufacturers. TASEZ showed the country – and the world – South Africa has what it takes to deliver a complex internationally recognised project that delivers on the mandate set out in the National Development Plan of tackling the triple challenges of poverty eradiation, social and economic transformation and creating jobs. Phase 1 economic impact Turning the policy set out in the Special Economic Zones Act into reality, TASEZ supports inclusive economic participation by broadening participation to include small, medium and micro enterprises (SMMEs) and promote skills development and technology transfer. During the development of its Phase 1, TASEZ made a significant economic impact on the local economy, on the provincial economy and on the country’s economy. “TASEZ contributed 1% to the national GDP (gross domestic product during Phase 1,” Dr Zulu notes, adding that he envisages doubling that number through the development of Phase 2. In Phase 1 TASEZ spent R1.7-billion on construction procurement from SMMEs – 43% of the total construction budget, well above the national target of 30%. Some 229 SMMEs benefitted, with 6.2% of the procurement spend going to women-owned businesses, 18% to youth-owned businesses, and 2% to people with disabilities. The SMME beneficiaries are mainly based in the neighbouring communities of Eersterust, Mamelodi, and Nellmapius. In addition, 5 500 jobs were created in construction, with 18% of the jobs going to women, 60% to youth, and 0.86% to people with disabilities. The SEZ also created 3 311 permanent jobs, with 32% going to women, 65.47% to youth, and 0.83% to people with disabilities. Concluding the visit to TASEZ, the TIPS team noted: “The visit provided some important insights for government officials as to how policy translates into reality and practice.”