Tasez

Tasneem Motara

Tasneem Motara, Gauteng MEC for economic development, addresses the media

TASEZ gets accolades from media

During a roundtable discussion on Gauteng’s economic development with MEC for economy, Tasneem Motara, and members of the media on Thursday, 15 February 2024, it was a journalist who noted that the Tshwane Automotive Special Economic Zone could be considered “a resounding success”. A manufacturing development project that could have taken a decade, came to fruition in a mere 36 months. TASEZ – Africa’s first automotive city – was officially launched in November 2019, and the first cars rolled off its Ford production line in November 2022. The automotive hub’s achievement was even acknowledged when it won a Built Environment Recognition Award as a “state-owned entity that implemented infrastructure projects timeously” at the end of 2023. As a special economic zone focused on growing investment and innovation within the automotive sector, TASEZ is a vital cog in the country’s economic development. Based in the automotive hub of the City of Tshwane, TASEZ sees itself as “shaping the future of automotive excellence” as it helps the South African automotive industry on its path to transform the sector by attracting investments and becoming more inclusive and more sustainable. Motara briefed the media on the economic landscape of the province, highlighting a number of achievements and speaking plainly about the challenges. Key to the development of the Gauteng economy is transformation and the building of the township economy. Motara explained how the province has provided financial aid and legislative support to emerging entrepreneurs and small, medium and micro enterprises (SMMEs). Among the programmes run by the Gauteng provincial government are the acquiring of products and services from township SMMEs; support for upgrading township businesses in the key sectors of manufacturing, retail, ITC, the taxi industry and backyard real estate. Public private partnerships involving the Gauteng provincial government include: Bizniz in a Box hawker stalls in partnership with Coca-Cola Beverages South Africa; the Last Mile delivery initiative providing market access to motorbike riders, in partnership with UberSA, iBoltSA and Takalot; and the refurbishment of five township bakeries, with family tree, Heinkeken and Coca-Cola Beverages South Africa providing equipment. Although not part of the roundtable discussion, TASEZ too plays its part in empowering local township economies. It has a Memorandum of Understanding with the local communities through the Community Project Committee (CPC) which represents Eersterust, Mamelodi and Nelmapius.

Growing township automotive sector through investment, regulating, upgrading skills

Government takes the automotive sector very seriously, Premier Panyaza Lesufi said at a workshop on township mechanics held in Johannesburg on Wednesday, 6 September 2023. Addressing a packed hall of industry role players including the Tshwane Automotive Special Economic Zone (TASEZ), the Retail Motor Industry Organisation (RMI), the MerSETA (Manufacturing, Engineering and Related Services), the Automotive Industry Development Centre (AIDC), professional automotive mechanics, apprentices and learners, Lesufi said that key to investing in and growing the sector – particularly in the province’s townships – it was important to make sure that the businesses needed to be regularised and be competitive. In addition, “those who want to invest in the townships must invest on our terms. They must consult with the local players and make sure they empower them”, Lesufi said. The workshop was part of the Growing Gauteng Together initiative run by the Gauteng provincial government and the Gauteng department of economic development. He told the delegates at the workshop that the township economy was critical to developing the country’s economy in general. “This is the only province that has passed a law ensuring that the government will buy services from townships, hostels and informal settlements.” TASEZ is a prime example of ensuring that townships are included in the development of the automotive sector. One of the policies essential to the TASEZ business model is that investors must make provision for the inclusion of local community members in their workforces. Lesufi’s message drew on the data shared by the Deputy Minister of Trade, Industry and Competition, Fikile Majola, who noted that the workshop should provide long-lasting, actionable solutions. SMMEs crucial to economic growth The triple challenges of unemployment, poverty, and inequality impact on the country’s development agenda, and the townships are the epicentre of these challenges. More than a quarter of South Africa’s population live in townships and more than half of those in the townships are unemployed, yet the township economy is critical to the country. He referred to the importance of special economic zones (SEZs) being connected to the township model of economic development. SEZs are geographically designated areas set aside for specifically targeted economic activities to promote national economic growth and exports by using support measures to attract foreign and domestic investments and technology. TASEZ, Africa’s first automotive city, is located in Silverton near the townships of Eersterust, Mamelodi and Nellmapius. Much of the workforce used in the factories based at TASEZ come from the surrounding communities. Majola noted that the South African Automotive Masterplan spoke about doubling production by 2035. “One million cars are manufactured annually on the African continent, with 700 000 of those coming from South Africa, Morocco and Egypt.” The continent had a population of 1.3 billion. He compared this to the production figures from India, which manufactures 4 000 000 cars a year. It has a population of 1.4 billion. “We must be more competitive and ramp up production.” And that can be done through developing small, medium and micro enterprises (SMMEs). “Globally, all economies are driven by SMMEs, but the number of SMMEs in this country is too small for an economy the size of South Africa,” Majola added. “If we are to expand the SMME base in South Africa, we have to think outside the box, but within the law.” Collaborative efforts TASEZ has a team dedicated to helping develop SMMEs and providing skills development programmes. Gauteng MEC for Economic Development Tasneem Motara pointed out just how important the automotive sector is to South Africa. It contributed 4.9% to the gross domestic product (GDP) in 2023. “It is a huge player in the economy with the potential to grow.” However, she added, picking up on the issues of SMMES: “How do we address the challenges small businesses face?” Common challenges include struggling to access to markets; financing; to support; and infrastructure. The automotive sector had added challenges, such as being unable to receive reliable parts; a lack of entrepreneurial skills; and the onerous and expensive accreditation processes. Collaboration was key to growing small businesses. “We need to focus on the informal sector, but also ensure that industry bodies are included.” Skills development was crucial, she added. “We have to find meaningful solutions.”