Tshwane Automotive Special Economic Zone

Business leaders from the BRICS nations visit the TASEZ plant in Silverton

TASEZ talks investment opportunities to BRICS businesses

In the week prior to the 15th annual BRICS summit due to take place in South Africa from 22 – 24 August 2023 under the watchful eye of chairperson President Cyril Ramaphosa, the Tshwane Automotive Special Economic Zone (TASEZ) played host to a delegation of business leaders from Brazil, Russia, India and China. A high-level group of business leaders from the BRICS nations are in South Africa to explore investment opportunities across a wide range of economic sectors, including the automotive manufacturing sector. The group visited the TASEZ plant in Silverton on Monday, 14 August 2023 and was warmly welcomed by a large TASEZ team, headed up by board chair Lionel October and CEO Dr Bheka Zulu, eager to talk business opportunities and investment incentives. “We want to showcase our special economic zone to big investors who want to take up occupancy in our hub,” October said. Tshwane is uniquely placed as an automotive hub, with Ford based in the TASEZ plant and BMW and Nissan in the nearby industrial area. October sees the city becoming the gateway to Africa for the automotive sector. With Phase 1 of the TASEZ development complete and fully occupied by anchor tenant Ford and nine manufacturers producing components required for the Ford Ranger, the TASEZ team are now looking to implementing the development plans for Phase 2 and 3. “We are looking for two or three other global companies to take up the incentives available in the zone, along with the infrastructure and support TASEZ supplies,” October said. “We are excited to be hosting businesses from some of the largest countries in the world,” Dr Zulu said. “This is an important milestone for us, to engage with world business leaders and share with them our plans.” The BRICS group incorporates more than 40% of the global population and over 25% of the world’s economy. With this in mind, it is critical for South Africa’s economic and social growth and development to encourage foreign direct investment into the various sectors. “We do not see our SEZ in isolation, there are numerous linkages that will expand the reach of what happens in our hub,” Dr Zulu noted.

TASEZ launches exciting brand campaign

The Tshwane Automotive Special Economic Zone (TASEZ) is taking bold new steps to make sure it becomes renowned as Africa’s first automotive city and a world-class hub for the industry. Monday, 24 July 2023 saw the launch of a major communications and branding campaign drawing attention to the work TASEZ in attracting investors, manufacturers, and stakeholders from around the world. Campaign messages on social media platforms, at selected notable sites across the country including international airports, and on digital billboards across the Gautrain, will raise awareness of the unique opportunities and benefits offered by the special economic zone, and at the same time, establish TASEZ as a powerful and distinct top-of-mind brand. The objectives of the six-month campaign are to: Together, we can propel TASEZ to greater heights in the global automotive landscape.

TASEZ congratulates Ford on Car of the Year win

For the first time in its history, a bakkie has won the prestigious South African Car of the Year award, with the accolade going to the Ford Ranger. The award is particularly welcomed in Gauteng, following the crucial investment Ford has made into boosting the country’s automotive sector, particularly in the City of Tshwane where Ford has an extensive plant in Silverton and a large investment in the nearby Tshwane Automotive Special Economic Zone (TASEZ). TASEZ CEO Dr Bheka Zulu congratulated the Ford Motor Company of Southern Africa on its win. “We are proud to be able to say that the 2023 Car of the Year is produced by a company within TASEZ.” The Gauteng MEC for economic development, Tasneem Motara, echoed his sentiment, adding that the quality of the product as well as the innovation that had gone into it augured well for the future of the automotive sector. From an overall investment of R16-billion in 2021, Ford ploughed some R3.4-billion into TASEZ to build a factory to manufacture the Ranger chassis as well as to support suppliers of Ford components. “The Ford Ranger’s triumph represents a milestone for the industry, setting a new benchmark, and symbolising a noteworthy accomplishment for one of South Africa’s primary export products,” the chairperson of the 2023 competition, Mabuyane Mabuza, noted at the announcement on 1 June 2023. Congratulating all the finalists, Dr Zulu stressed the importance the sector played in the country’s economic growth, particularly in Gauteng. “The South African automotive industry is the fifth largest exporting sector out of more than 100 sectors and accounts for 18,7% of the country’s manufacturing output.” South Africa’s automotive sector is one of the country’s largest economic sectors, contributing 4,3% to the country’s gross domestic product (GDP) – 2,4% manufacturing and 1,9% retail, according to figures from the National Association of Automobile Manufacturers of South Africa (Naamsa). Motara added that as the leading auto manufacturing hub in the country, “we’re committed to developing the sector through our support for the implementation of the South African Automotive Master Plan 2035 (SAAM) and through our Special Economic Zones”. The SAAM’s long-term aim is to see production grow to 1.4 million vehicles a year by 2035, and the use of local content rise to 60%. “This growth will play an important role in tackling the challenges of poverty, unemployment, and inequality,” Motara said. The Car of the Year competition is held by the South African Guild of Mobility Journalists, with the 2023 edition seeing 21 finalists vying for overall honours.

TASEZ sets standards for SEZs – Ugandan MPs

A visit from a Ugandan parliamentary delegation has highlighted the importance of South Africa’s Special Economic Zones in attracting much-needed foreign investment to growing a country’s economy and creating jobs.