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From policy to action: Now is the time for South Africa to embrace new energy vehicles

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South Africa must move from policy to action as a matter of urgency, aligning incentives, infrastructure, skills, and industrial coordination around new energy vehicles, writes the CEO of Tshwane Automotive Special Economic Zone, Dr Bheka Zulu. [This article first appeared in Business Day – Time for SA to embrace new energy vehicles for export survival – 22 October 2025] South Africa’s automotive industry stands at a turning point. The global race toward low- and zero-emission mobility is accelerating, and for a country whose automotive exports hinge on access to the European market, embracing New Energy Vehicles (NEVs) is no longer optional, it has become an industrial necessity. The Electric Vehicle (EV) White Paper and the South African Automotive Masterplan 2035 (SAAM) together lay a strong policy and strategic foundation. The challenge now is moving from intent to implementation. The country has a clear opportunity to build an inclusive, competitive, and sustainable automotive industry powered by innovation, ready for a net-zero world. Transformation is a must The global automotive landscape is undergoing a profound transformation, driven by the urgency to reduce carbon emissions and achieve net-zero goals. The European Union’s carbon neutrality policies are among the most influential in this shift, setting strict timelines for phasing out internal combustion engine (ICE) vehicles and promoting zero- and low emission alternatives. The EU aims to be climate-neutral by 2050. The objective is to ensure an economy with net-zero greenhouse emissions. For South Africa, this presents both a challenge and an opportunity. The EU remains South Africa’s largest export market for vehicles, accounting for the bulk of automotive exports. A significant 68,7% of light vehicle production was exported in 2024, with three out of every four cars headed to Europe. This means that the EU’s green regulations will directly determine South Africa’s ability to continue trading competitively in this critical sector. Vehicles built in Gauteng and other parts of the country will increasingly need to meet low- or zero-emission standards to remain eligible for export. Transitioning now is not optional, it is essential. Early investment in NEV production, local battery manufacturing, and supporting infrastructure such as charging networks will safeguard South Africa’s market access, maintain its global competitiveness, and create a foundation for long-term industrial sustainability. Policy meets opportunity The EV White Paper charts a managed transition from internal combustion engines to cleaner technologies, ensuring decarbonisation does not lead to deindustrialisation. It sets out steps to localise EV production, develop charging infrastructure, and build skills for the future. The White Paper allows for a managed transition, setting out a number of processes: Developing domestic production and localisation of EVs and components; Phased fiscal support, import duty adjustments (especially for battery inputs), and tailored incentives to accelerate early uptake; Infrastructure requirements including charging networks, grid readiness, standardisation and inter-operability; and Mechanisms to coordinate across government, industry, labour and other stakeholders. It has identified 10 actions required to build an EV production ecosystem, including the beneficiation of critical minerals, battery reuse and refurbishment, regulatory alignment, and incentives for localisation. Complementing it, the South African Automotive Masterplan (SAAM 2035) envisions South Africa increasing local content in vehicle manufacturing, expanding exports, and doubling employment by 2035. SAAM 2035 sets out six focus areas: optimising the local market, developing the regional market, localisation, infrastructure development, industry transformation, and technology a skills development. Targets include: Increasing local content in assembled vehicles from around 39% to 60% by 2035; Growing South Africa’s share of global production to 1 %; Doubling employment in the sector across all tiers; Creating new tier-2 suppliers to broaden the supply chain, with a particular focus on black-ownership and localisation. Together, the EV White Paper and SAAM 2035 frame a just, inclusive transition that can preserve and grow the country’s industrial base. Driving Implementation Turning these policies into tangible outcomes depends on strong institutions. In Gauteng, the Gauteng Growth and Development Agency (GGDA), its subsidiary the Automotive Industry Development Centre (AIDC), and the Tshwane Automotive Special Economic Zone (TASEZ) are taking the lead. TASEZ, Africa’s first automotive city, is positioning itself as a hub for future-focused investment, where manufacturers and suppliers can plug into purpose-built infrastructure, training, and incentives. The AIDC, through its learning centres and supplier parks, is aligning skills and enterprise development with EV technologies. Together, these institutions are turning national ambition into provincial action. South Africa must act quickly to overcome power constraints, develop a local battery value chain, and align incentives to attract NEV and component investment. Global markets are already shifting and delays could cost South Africa export access, investor confidence, and thousands of jobs. A call to lead Africa’s NEV revolution The upcoming 2025 NEV Summit, hosted by GGDA, AIDC, and TASEZ on 22-23 October 2025 at the Gallagher Convention Centre, represents the next phase: uniting government, industry, and investors to accelerate implementation. From policy to action, South Africa’s NEV future depends on decisive execution. First published by Business Day Bheka Zulu: Time for SA to embrace new energy vehicles for export survival: 22 October 2025.

Gauteng gears up for green revolution as New Energy Vehicle Summit kicks off

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By Mandla Mpangase The inaugural New Energy Vehicle Summit is taking place this week in Gauteng, drawing attention to the importance and urgency of moving to green mobility within South Africa’s automotive industry. The landmark event, hosted by the Gauteng Growth and Development Agency (GGDA), the Automotive Industry Development Centre (AIDC), and the Tshwane Automotive Special Economic Zone (TASEZ), will assess the progress of the transition to new energy vehicles (NEVs), investigate possible partnerships, and plan practical strategies to accelerate the creation of a competitive local NEV ecosystem. Speaking ahead of the summit on Channel Africa’s Africa Update with Lulu Gaboo, the CEO of TASEZ, Dr Bheka Zulu, said the gathering marks more than just summit. “It’s a statement that Gauteng, as the heart of South Africa’s automotive sector, is ready to lead Africa’s technological shift,” said Dr Zulu. “With more than 60% of the country’s vehicles produced in this province, we are asserting South Africa’s leadership in the continent’s new energy vehicle transition.” Zulu said South Africa is no longer a “passenger” in the global race toward electric mobility. Since the release of the EV White Paper in 2023, the focus has been on positioning the country for global competitiveness through research, innovation, and partnerships. “We’re gearing up for the race on the global EV track,” he noted. “Our goal is to attract international investors, harmonise trade standards across African markets, and promote regional value chains that make South Africa the hub for sub-assemblies and NEV components.” Dr Zulu emphasised that the NEV Summit, taking place at the Gallagher Convention Centre on 22-23 October, will focus on building consensus between industry, labour, and government to develop a balanced roadmap for transformation, one that prioritises both ambition and pragmatism. Policy alignment Asked about policy readiness, Dr Zulu said South Africa already has the right frameworks in place, but faster implementation and targeted incentives are needed. “The road is paved; now we need the green light to move faster,” he said. “We must streamline tax incentives and develop charging infrastructure that supports local manufacturing and adoption.” The NEV shift represents a major opportunity for deepening local supply chains, creating high-value jobs, and transforming South Africa into the main exporter of NEV components across the continent. The South African Automotive Masterplan 2035 (SAAM 2035) is a key enabler of the transition, with its goals to increase local content from 40% to 60% and to double employment in the sector. It is supported by the EV White Paper. “This is not just about swapping the engine for a battery,” he said. “It’s about creating new high-value jobs and ensuring that no one is left behind, including workers, black industrialists, and small suppliers.” At the heart of the TASEZ strategy is inclusivity, with initiatives to upskill the existing workforce, mentor small component manufacturers, and facilitate partnerships between local suppliers and global OEMs. Collaboration is vital Dr Zulu stressed that while Original Equipment Manufacturers (OEMs) like Ford play a critical role, the NEV opportunity is open to new entrants and innovators. “The NEV space is for everyone,” he said. “We want to see new black industrialists and emerging OEMs entering the field. This is the transformation we’ve been driving.” Although reliable energy and charging infrastructure remain a challenge, partnerships are being developed to roll out a national charging network and invest in renewable solutions. “We are identifying key sites and collaborating with private partners to ensure charging infrastructure keeps pace with NEV adoption,” he said. With the European Union’s zero-emission and carbon border adjustment policies set to take effect by 2035, dr Zulu said South Africa must align its timelines and environmental standards with international expectations. “We’re adapting our manufacturing processes to reduce coal-based energy use and increase solar, gas, and hydrogen integration,” he said. “Our ambition is to match the EU’s climate neutrality goals and maintain export competitiveness.” Looking ahead to 2035, Dr Zulu concluded: “We want NEVs to form a significant part of local production, deepen component manufacturing, and make South Africa the hub of NEV exports to Africa and beyond,” he said. “Most importantly, we want this transition to create jobs, skills, and shared prosperity.” The New Energy Vehicle Summit 2025 takes place from 22 to 23 October at Gallagher Convention Centre, bringing together industry leaders, policymakers, and investors to chart South Africa’s journey towards a greener automotive future.

Gauteng takes the wheel: Driving Africa’s NEV future

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South Africa’s shift to green mobility is no longer a distant idea, it is now a commercial necessity, and the economic heartland of the country must take the lead in embracing New Energy Vehicles as a core economic sector for the country – and the rest of Africa, writes Lebogang Maile, Gauteng MEC for Finance and Economic Development. Gauteng is stepping up to lead South Africa, and Africa, into the new-energy vehicle (NEV) era. The province, already the country’s economic and industrial centre, is positioning itself as the continent’s NEV hub. The province is set to host its inaugural NEV Summit on 22–23 October 2025, during the country’s Transport Month, under the auspices of the Gauteng Growth and Development Agency, along with the Automotive Industry Development Centre (AIDC) and the Tshwane Automotive Special Economic Zone (TASEZ). South Africa’s shift to green mobility is no longer a distant idea, it is now a commercial necessity. Global markets, particularly the European Union, are tightening carbon regulations. For South Africa to keep exporting vehicles and stay competitive, it must move fast to build an industry that produces low- and zero-emission cars. Laying the foundation The transition is backed by strong policy frameworks. The South African Automotive Master Plan 2035 (SAAM 2035) sets clear goals for increasing local content, boosting exports, and creating inclusive growth. The government’s White Paper on electric vehicles, approved at the end of 2023, provides a roadmap for building the NEV ecosystem from production and charging infrastructure to skills development and consumer incentives. Although the paper references electric vehicles, South Africa must take account of other green initiatives such as hydrogen and battery. The policy direction is clear – our job is to make sure Gauteng becomes the first mover. The NEV transition is about jobs, skills, and industrialisation not just greener cars. We are ready to lead Africa in this journey. Gauteng: South Africa’s economic hub South Africa’s economic hub has all the right ingredients: skilled workers, advanced manufacturing infrastructure, financial and logistics networks, and a strong automotive heritage. Ford, based in the City of Tshwane, has been in South Africa for over a century. Gauteng’s existing automotive value chain makes it the natural home for Africa’s NEV future. The province already hosts major original equipment manufacturers like BMW, Ford, Nissan, Tata and Iveco, and supplier networks that can pivot to battery, electronics, and component manufacturing. We already have the backbone, from vehicle assemblers to tiered suppliers. What we are doing now is aligning that value chain with new technologies, from battery assembly to software integration. The transition is not just about attracting investment; it’s about future-proofing Gauteng’s manufacturing economy. Turning policy into factories Gauteng is now focused on turning national policy into tangible projects. The Automotive Investment Scheme (AIS) and new EV production incentives announced by the Department of Trade, Industry and Competition (the dtic), including a 150% investment allowance for qualifying projects, are key tools to make that happen. We are working closely with the dtic and industry stakeholders to streamline approvals and remove red tape. Investors do not want promises, they want certainty. Gauteng is offering that – a clear pathway from policy to plant. But we are also well aware of the challenges we face, from electricity reliability and logistics to the high costs of new technologies. One of the key projects we have put in place to overcome these, is the creation of a dedicated automotive hub in the City of Tshwane, with stable power, fast-tracked permitting, and shared testing and recycling facilities to lower entry barriers for manufacturers. Building demand and inclusion A vibrant NEV industry also needs a domestic market, and Gauteng is exploring ways to stimulate demand through public fleet electrification, taxi modernisation programmes, and municipal procurement. Demand creation will be critical to attracting more investors. OEMs and suppliers want to see that South Africa is serious about NEVs – that there is a real market for these vehicles. If we in government lead by example through fleet conversion, others will follow. Gauteng has the opportunity to set that example for the rest of the continent. Beyond manufacturing, Gauteng’s NEV strategy emphasises skills development and inclusion. The transition is being designed to create opportunities for black-owned medium, small, and micro enterprises, youth, and women entrepreneurs in new parts of the value chain, from charging infrastructure to digital mobility services. A turning point for the economy The upcoming NEV Summit is expected to produce a clear action plan: identifying priority sites, announcing anchor investors, setting timelines for disbursing incentives, and mapping out power and logistics upgrades. This summit is not just about speeches; it is about signatures. We want commitments, timelines, and projects that will create jobs and secure Gauteng’s place at the centre of Africa’s new energy future. If Gauteng can convert its strategic intent into action, the province will not only revitalise South Africa’s automotive manufacturing base but also anchor the continent’s NEV revolution. The race to lead Africa’s green mobility future has begun and Gauteng plans to be first across the line.

South Africa must shift towards green mobility

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South Africa’s transition to a green and sustainable automotive industry is not a “nice-to-have” it’s a fundamental social and economic requirement. As the world accelerates toward green mobility, the country’s automotive leaders are racing to ensure that local manufacturing keeps pace with global change while also capturing greater value from Africa’s mineral wealth. This was the message from Andile Africa, CEO of the Automotive Industry Development Centre (AIDC), during an interview on SAfm Radio on Friday, 17 October 2025, with Cathy Mohlahlana on The Talking Point. Africa was speaking ahead of the inaugural New Energy Vehicle (NEV) Summit, set to take place on 22–23 October at Gallagher Convention Centre – an event that signals South Africa’s intent to move from policy to action in the NEV space. “Globally, the move from internal combustion engines towards NEVs, particularly battery electric vehicles, is no longer a debate – it’s a reality,” said Africa. “South Africa must move with the rest of the world or risk losing a significant part of our automotive export markets.” Gauteng at the centre of the shift Gauteng, the country’s economic engine, is at the forefront of this transformation. The province accounts for 37% of all vehicles sold in South Africa and is home to three major original equipment manufacturers (OEMs), BMW, Ford, and Nissan. The Gauteng province, led by the Gauteng Growth and Development Agency, and supported by the AIDC and the Tshwane Automotive Special Economic Zone, is playing a key role in preparing South Africa for the shift to green mobility. But, Africa notes, the transition will not be easy. South Africa’s NEV uptake remains modest at less than 2% of new vehicle sales – largely due to high vehicle prices and limited charging infrastructure. “Electric vehicles are still 40% to 50% more expensive than internal combustion cars,” Africa explained. Something to mull over is how other countries have managed to drive their NEV markets and combat high costs. “Other countries have introduced incentives or subsidies to bridge this gap. We’re not there yet in South Africa, and that’s one of the discussions we’ll be having at the summit.” Export pressures South Africa’s automotive industry, which exports most of its locally produced vehicles – BMW, for example, exports 97% of its vehicles to the UK and Europe, is already under pressure from international regulations. “Europe has made it clear that by 2030, they will no longer register new vehicles that are not zero-emission,” Africa noted. “If we don’t adapt our manufacturing base, we stand to lose access to those markets and the thousands of jobs they sustain.” This makes the South African Automotive Masterplan 2035 (SAAM 2035) and the EV White Paper more urgent than ever. Both frameworks envision a globally competitive, green automotive industry that supports innovation, industrialisation, and export growth. However, the transition cannot succeed without addressing energy security and infrastructure. As South Africans often point out, load-shedding remains a major obstacle. “It’s a fair concern but this is precisely why we need to use this transition to rethink how we generate and distribute energy. The entire value chain must move toward cleaner, more sustainable sources like solar and wind.” Beneficiating Africa’s minerals In a second interview on the same day, Africa told Ashraf Garda on SAfm’s afternoon show The National Pulse that another opportunity – and challenge – for South Africa’s automotive sector— lies beneath Africa’s soil. The continent holds vast reserves of critical minerals such as lithium, cobalt, manganese, and nickel which are all essential for electric vehicle batteries. Yet much of this wealth leaves African shores unprocessed. “If Africa wants to truly benefit from the green transition, we must not only supply raw materials, we must manufacture and beneficiate them locally,” said Africa. South Africa and the continent can build value chains that produce battery components, not just export ore, and in so doing, secure jobs, industrial growth, and economic independence. The upcoming NEV Summit will bring together government, industry, academia, and investors to explore precisely this: how to build a sustainable ecosystem for NEVs, from mineral beneficiation and battery production to vehicle assembly and charging infrastructure. Although South Africa’s journey toward NEVs is still at an early stage, the momentum is growing. The policy groundwork is in place, global market pressures are mounting, and industrial leaders like Africa are pushing for coordinated action. South Africa has a strong foundation: the raw materials, the manufacturing base, and the industrial know-how. As the NEV Summit convenes in Gauteng next week, one thing is clear: South Africa’s green mobility revolution will not only depend on how it adapts to new technologies, but on how boldly it turns its mineral wealth into sustainable industrial value.

South Africa gears up for new energy vehicle transition

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South Africa’s transition to a green, sustainable automotive sector is gathering momentum with the launch of the inaugural New Energy Vehicles (NEV) Summit next week. The summit, hosted by the Gauteng Growth and Development Agency (GGDA), Automotive Industry Development Centre (AIDC), and the Tshwane Automotive Special Economic Zone (TASEZ), will be held on 22–23 October 2025 at the Gallagher Convention Centre in Midrand. This summit will see policymakers, Original Equipment Manufacturers (OEMs), investors, and innovators designing a roadmap to accelerate the South Africa’s transition to NEVs, marking a major milestone in South Africa’s journey towards a low-carbon, globally competitive automotive future. While the South African Automotive Masterplan (SAAM 2025) and the Electric Vehicle White Paper already provide a framework for transformation, the NEV Summit, is where policy turns into results. The event will showcase progress, partnerships, and practical steps towards building a robust local NEV ecosystem. As South Africa’s industrial heartland, Gauteng produces a significant share of the country’s automotive manufacturing – one third of all of the country’s automotive output – and has the infrastructure, logistics, and talent to scale up its NEV manufacturing. With the European Union’s carbon neutrality policies reshaping global trade, South Africa’s automotive exports, with the common destination being the EU, must increasingly meet low- or zero-emission standards. The NEV Summit underscores the urgency of adapting now to safeguard market access, competitiveness, and long-term sustainability. Key themes at the 2025 NEV Summit: Policy alignment and industrial readiness for NEV manufacturing. Green economy investment and financing opportunities. Skills development and workforce transition. Infrastructure and technology partnerships to enable NEV production and uptake. As South Africa’s automotive sector evolves, GGDA, AIDC, and TASEZ is at the forefront of driving inclusive, green industrialisation, ensuring that the transition to cleaner mobility not only meets global standards but also creates sustainable local jobs and growth opportunities.

South Africa’s auto industry holds advantage in Africa, Says Minister Tau

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By Mandla Mpangase South Africa’s automotive industry continues to anchor the country’s manufacturing capacity and offers a “unique competitive advantage” on the African continent, despite facing significant global and domestic headwinds. This was the message from Minister of Trade, Industry and Competition, Parks Tau, addressing delegates at South Africa Auto Week 2025, hosted by naamsa (The Automotive Business Council) in Gqeberha from 1–3 October. Tau said that while the sector has weathered one of its most challenging periods over the past nine months, it remains one of the cornerstones of South Africa’s economy. “In 2024, the industry contributed 5.2% to GDP and accounted for 22.6% of total manufacturing output. It provides nearly 500 000 formal jobs across assembly, components, retail and services, while supporting around one million livelihoods,” he told delegates. New markets and partnerships Tau highlighted fresh opportunities emerging on the continent and beyond. Following recent engagements in Saudi Arabia and Nigeria, he said South African component manufacturers could partner with counterparts in those countries to expand their footprint. “We’re prepared to allow African investors to partner with our local companies and create manufacturing capacity in those markets. It is an opportunity we must take advantage of,” Tau explained. At the same time, global OEMs operating in South Africa have committed to transitioning from semi-knockdown to complete knockdown production, deepening local manufacturing capacity. “Our duty is to work with these companies to ensure they become part of the local production base, taking advantage of South Africa’s skills and positioning the country as a platform for access to African markets,” Tau added. Transition to new energy vehicles The minister stressed that the industry is at a critical “inflection point” as global markets accelerate their shift away from fossil fuel vehicles towards new energy vehicles (NEVs). With major export destinations such as the European Union and the United Kingdom moving to ban new petrol and diesel vehicles from 2035, South Africa must adapt or risk losing market share.   Already, the shift is under way: in 2024, South Africa recorded 15 600 new energy vehicle sales, representing 3% of the local market. The sector also attracted R12-billion in new investment for NEV-related manufacturing. Government has introduced measures to support this transition, including a 50% tax deduction for qualified NEV investments, partnerships with universities and research institutions, and strategies to localise production of critical inputs such as battery materials. “This is not just an industrial project,” Tau said. “It is about positioning South Africa at the heart of the global mobility revolution, not as a taker of technology, but as a maker. If we succeed, we will safeguard exports, create jobs, and place Africa at the forefront of clean mobility solutions.” Africa as an engine of growth Africa has emerged as a key market, with the continent becoming South Africa’s second-largest export destination in 2024. Vehicle exports into Africa grew by 12.4% year-on-year to R48.1-billion. The African Continental Free Trade Area (AfCFTA) is expected to further unlock opportunities, from reducing logistics costs to enabling vehicle assembly across the continent. Beyond vehicles, Tau noted, it could also drive mineral beneficiation, particularly for critical minerals such as cobalt, graphite, and lithium essential for the NEV transition. “Together, Africa can build a battery industry that reduces dependence on imports and positions the continent as a hub for clean mobility,” he said, adding that South Africa is leading the development of an African automotive hub that could align policies and attract investment. In closing, Tau emphasised that South Africa’s auto sector, with its industrial depth and mineral wealth, is uniquely positioned to lead Africa’s role in the global energy transition. “The automotive sector has been at the heart of our industrial story for more than a century. Today, it stands at a defining moment. “Its transition to new energy vehicles will define our relevance in a low-carbon world, while its integration into Africa’s free trade area positions us as leaders on the continent,” he said. “If we seize this opportunity, we will not only secure South Africa’s competitiveness but also place Africa at the forefront of the global mobility revolution.”

Reimagining the future of SA’s auto industry

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By Mandla Mpangase Collaboration, skills development, and a bold push into Africa were the recurring themes during the “Value of reimagining the future, together” panel discussion hosted by naamsa during the South Africa Auto Week 2025 in Gqeberha on Wednesday. Moderated by Shinny Gobiyeza, Chief Operations Officer at naamsa (The Automotive Business Council), the high-level dialogue on 1 October 2025 brought together leading voices from finance, manufacturing, technology, and industrial development to explore how South Africa can secure its place as the continent’s automotive hub. A shared vision for 2035 CEO of TransUnion Africa, Lee Naik, set the tone by urging stakeholders to think long-term. “South Africa’s biggest challenge is not that we don’t have answers, but that we haven’t created enough spaces for honest, collective dialogue. If we can start aligning around 2035 as a target, we can fill the gaps left by global markets like the US. It begins with conversations like this,” he said. The South African Automotive Master Plan sets out key targets for the country’s automotive sector to reach by 2035, including increasing vehicle production to 1.4 million vehicles a year and raising localisation levels in South African-manufactured vehicles from an average of 40% to 60%. Managing executive of Absa vehicle and asset finance, Charl Potgieter, highlighted the industry’s dual role as a GDP driver and social enabler. “The automotive industry contributes 5.2% to South Africa’s GDP, and it creates hundreds of thousands of jobs. But beyond that, it carries our people to work, to school, to worship, to family. How can we not invest in ensuring more South Africans gain access to mobility?” WesBank’s CEO Robert Gwerengwe, echoed the sentiment. “Mobility is not just about vehicles; it’s about giving people access to the economy. A job, an education, the ability to operate in society – that’s what we finance. If we only focus on market share, we’ve missed the point.” Infrastructure and logistics as catalysts For the CEO of Tshwane Automotive Special Economic Zone (TASEZ), Dr Bheka Zulu, the future hinges on building resilient logistics networks. “If you look at the topic of the panel discussion, we are imagining the future as a collective, and it’s a collective that is sitting with a bit of uncertainty in terms of how the market flows,” Dr Zulu noted. Focusing on the term ‘together’, the TASEZ CEO observed that all in the industry need to find solutions for the country. “The reality is that we are sailing through some stormy the waters … and the shift in the industry fostered by digitisation and the issue of sustainability is what is rocking some of the boats,” he added. “Cargo is king. South Africa has over a century of automotive manufacturing expertise, but unless we create sustainable, cost-effective logistics value chains, we will lose our competitive edge,” Dr Zulu said. “Special Economic Zones must serve as gateways to Africa, linking industrial complexes with continental markets through efficient trade corridors.” Dr Zulu emphasised the need to look to the African Market. “We should be focusing on the market that we have, which is African market. We’ve got a capture market. We’ve got a market that we understand. How are we allowing the east to come and penetrate a market that we better understand.” CEO of Accenture Africa, Kgomotso Lebele, stressed the importance of transformation and localisation. “The industry must not be seen in isolation. It sits at the heart of reforms in renewable energy, mining, technology, and skills. If we get localisation right, we scale employment and create opportunities for entrepreneurs to enter global value chains.” The Automotive Industry Development Centre’s CEO Andile Africa, pointed to the practical progress made through incubation programmes pairing small enterprises with global OEMs. “We have entrepreneurs who started as tier-three suppliers and now serve major manufacturers. Transformation is possible, but it requires patience, scale, and deliberate partnerships.” Data, skills and financial inclusion Naik reminded the audience of the stark exclusion still facing millions. “There are 16 million South Africans with hopes and dreams of mobility, but the financial system says no. Technology and data can change that. Using AI and alternative data sources, we can give millions a chance to access finance, mobility, and opportunity.” The skills gap was another recurring theme. Panelists agreed that without investment in AI, robotics, and digital capabilities, South Africa risks losing its automotive competitiveness. “The future is youthful. Our continent’s young people hold the key – if we equip them with the right skills today,” said Lebele. The discussion concluded with a shared recognition that South Africa’s automotive industry cannot afford fragmented efforts. Policy certainty, infrastructure investment, financial inclusion, and regional integration were all identified as non-negotiables. “Let’s stop duplicating efforts,” urged Gobiyeza. “The industry must stand as SA Inc., put its best foot forward, and show OEMs that South Africa is not only open for business but is the natural gateway to Africa’s automotive future.”

Auto manufacturing leaders urge action on investment

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By Mandla Mpangase South Africa’s automotive sector, a key industry for the country’s economy, faces losing ground globally unless decisive action is taken to attract and retain new investment. This was the central message of a high-level panel discussion at South African Auto Week 2025 taking place in Gqeberha from 1 October 2025. This year’s South Africa Auto Week, hosted by the Automotive Business Council (naamsa), is being held under the theme “Reimagining the future together – Cultivating inclusive growth and shared prosperity”. The panel, moderated by Financial Mail and Business Day editor-at-large David Furlonger tackled the topic “Salient ingredients to attract new investment for auto manufacturing in South Africa”. Furlonger opened the discussion with a stark reminder: while global markets are making inroads with new energy vehicles, South Africa lags behind. “We are very good at coming up with plans, but not so great at implementing them,” he warned. “Now we need action.” Policy and incentives The director of advanced manufacturing at Invest SA, an agency of the Department of Trade, Industry and Competition, Rashmee Ragaven, outlined a suite of government programmes, including the Automotive Production and Development Programme and the Automotive Investment Scheme, that have been designed to support manufacturers Ragaven stressed the importance of partnerships between government and industry, and the role of free trade agreements, skills development, and special economic zones such as the Tshwane Automotive Special Economic Zone based in Gauteng, and the Eastern Cape’s industrial development zone of Coega in anchoring investment. But Ragaven acknowledged speed is critical to bringing about any change. “The partnerships are there, but the speed of action is even more critical now than ever before.” The Eastern Cape scenario CEO of the Eastern Cape Development Corporation, Ayanda Wakaba, highlighted the vulnerability of the province’s automotive industry, long a hub for OEMs such as Mercedes-Benz and VW. “The market dynamics have shifted so much that establishing an industrial plant today is very different to before. “We must benchmark ourselves against what other countries are doing,” he said. While defending the sector remains essential, Wakaba stressed the need to diversify into new industries and leverage digital infrastructure investments in rural areas to broaden economic opportunities. A call for action For Andreas Brand, CEO of Mercedes-Benz SA, the formula is simple: action. He pointed to Mercedes-Benz’s investments in solar energy and skills development through its learning academy as proof that collaboration with government can deliver results. “Without acting, theory never hits reality,” he said. “We need robust, constructive engagement and specific actions that all parties adhere to. That is what delivers change.” Mickey Mama, head of department at the Eastern Cape’s Department of Economic Development, Environmental Affairs and Tourism, drew comparisons with Morocco and Eastern Europe, both of which have surged ahead of South Africa in attracting investment. “Our municipalities take too long to approve applications. Morocco has a turnaround time that outpaces us completely,” Mama said, warning that red tape and a lack of policy clarity on NEVs risked pushing investment elsewhere. Chinese brands on the lookout for opportunities South Africa is also facing a wave of interest from Chinese automotive brands, but obstacles remain. Conrad Groenewald, COO of Great Wall Motors, noted that while Chinese firms are eager to invest outside of China, South Africa’s current policies make it hard to justify the return on investment. “We compete globally. South Africa is already at a disadvantage being at the tip of Africa. We need policies that allow reasonable returns for investors,” he said. Groenewald also cautioned that rising import duties and the potential removal of import credit benefits would hurt consumers and deter new entrants. “Vehicle pricing has already outpaced earnings. If policies change further, it will make it even harder to do business here,” he warned. Need to strengthen component supplier base Bronwyn Kilpatrick, CFO of Toyota, stressed the urgent need to strengthen South Africa’s tier two and tier three supplier base. “In South Africa, our manufacturing pyramid is inverted. Only 20% of value-add comes from local tier two and three suppliers. In Thailand, it’s the opposite, and it’s driven by targeted incentives,” she explained. Developing smaller suppliers, however, requires long-term commitment, mentorship, and patient capital, she added. The time to act is now Across the panel, one complex theme emerged: the need for clear policy, faster implementation, and real partnerships to support both OEMs and suppliers. As Ragaven concluded: “There is a shift in mindset in government, but speed is critical. We cannot afford to wait any longer.” South Africa’s automotive sector, which contributes nearly 5% to GDP and supports hundreds of thousands of jobs, now faces a defining moment. Competing nations like Morocco, Thailand, and Eastern Europe have shown what decisive policy and execution can achieve. South Africa must act – and it must act now – to translate its world-class skills and its hard-earned manufacturing expertise into a future-ready industry.

One-Stop Shop for investors launched in Tshwane

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A new InvestSA One-Stop Shop has opened in the City of Tshwane to assist investors to speed up their new businesses or projects and cut bureaucratic red-tape. The centre, based at the Tshwane Economic Development Agency (TEDA) offices in Centurion, is part of the government’s drive to become investor friendly by improving the business environment by lowering the cost of doing business and making the process easier. The official opening, on 23 September 2025 highlighted the last drive by the City of Tshwane in attracting investors to support its infrastructure development and local economic growth, and is in keeping with its #TshwaneRising campaign. The one-stop shop, which aims to improve the ease of doing business, attract and retain investment, thereby creating jobs and supporting the City’s economic revitalisation, is the result of a strategic partnership between the Department of Trade, Industry and Competition, the Gauteng Growth and Development Agency, and TEDA. It is also an important development for the Tshwane Automotive Special Economic Zone, providing another platform to showcase the TASEZ business case for investors. The City of Tshwane’s executive mayor Dr Nasiphi Moya noted that the launch of the centre came just weeks after the City’s investment summit. The one-stop shop is an important facility in helping the investors who made pledges to the tune of more than R16-billion at the summit. Dr Moya reiterated the City’s ambitious plans encapsulated in the Tshwane Economic Revitalisation Strategy, which has plotted the roadmap of empowering the City through creating more than 80 000 jobs, attracting up to R26-billion in new investment, and achieving a growth rate of 4% within the next five years. The latest Statistics South Africa data confirms that the City of Tshwane is making significant progress. It has shown a 4.5% decrease in unemployment, driven by the city creating more jobs than any other metro. “This shows that Tshwane is rising,” the MMC for Economic Development and Spatial Planning Sarah Mabotsa said. The City of Tshwane has identified 11 key economic sectors, with the automotive manufacturing sector sitting at the top of that list. TASEZ, which is based in the east of the City of Tshwane, is a prime example of what investment can do in boosting the local and provincial economy, providing jobs for township businesses and individuals, transforming both the sector and the economy, and promoting skills development and innovation. With the launch of Phase 2 and the development of logistics infrastructure, TASEZ now provides new avenues for investors to explore, further enhancing Tshwane’s role as a hub of innovation, manufacturing and trade. These initiatives are not only creating jobs today but also laying the foundation for long-term prosperity. “We need to agree on the vision that we have for the future of this city and its people,” said Moya.

Tshwane Investment Summit exceeds expectations, garners R16bn in pledges

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By Mandla Mpangase The Tshwane Investment Summit 2025 exceeded expectations: against a target of attracting R5-billion in new investments, more than R16-billion has been pledged to the City’s various infrastructure sectors. However, investment is not merely about numbers, it is about people – every rand invested must translate into jobs, dignity and opportunity, says Gauteng MEC for Economic Development and Finance Lebogang Maile. The MEC was the key note speaker at the summit which was held in Menlyn Maine on 10 September 2025 under the tagline #TshwaneRising. The City of Tshwane highlighted its portfolio of catalytic opportunities for investors, focusing on: The automotive and manufacturing sector anchoring localisation, supply chain integration, and new energy vehicle production. Tourism, leveraging the City’s cultural and historical elements along with MICE (meetings, incentives, conferences, and exhibitions) assets. Property and construction, from revitalised government precincts to mixed-use developments at sites like Pretoria West and Rooiwal. Agro-processing, using peri-urban land to strengthen food systems, build resilience, and expand agri-value chains. This summit was not a ceremonial summit but a platform where investment must engage with opportunities to drive real outcomes, Maile noted. “Our policy ambitions, the strength of the private sector and the needs of our citizens must converge into concrete commitments.” Gauteng Investment Summit results The Tshwane Investment Summit followed in the footsteps of the inaugural Gauteng Investment Conference in April 2025, where R312-billion in pledges was secured, 117 bankable projects worth R239-billion were showcased, and demonstrated a potential to create 115 000 jobs across the province. “These pledges underscore Gauteng’s commitment to economic transformation, with an emphasis on advanced manufacturing, information, and communication technology (ICT), infrastructure development, and other key industries aligned with the province’s growth and development strategy.” Importantly, 57% of the investment commitments were secured from domestic investors, reflecting robust local confidence in the provincial economy, MEC Maile noted. The remaining pledges originated from international partners, notably the United States, France, and India – countries with established trade and investment relations with South Africa. “Gauteng remains the unrivalled case for investment in South Africa and on the African continent … Gauteng is not waiting for the world to change; it is shaping its own future,” Maile said. A comprehensive 25-year review of foreign direct investment (FDI) trends highlighted both Gauteng’s historical strengths in attracting investment and the areas requiring strategic enhancement to remain competitive in an increasingly technology-driven global economy. TASEZ impact As a key role player in attracting foreign and local direct investment, the Tshwane Automotive Special Economic Zone (TASEZ), is keenly aware of the challenges identified by investors: red tape, issues related to bulk infrastructure, energy and water constraints, and community challenges. During Phase 1 of its development, TASEZ attracted R14.72-billion in investment from both government and the private sector, and it is well on track to double that during Phase 2. MEC Maile added: “The inaugural City of Tshwane Investment Summit gives impetus to the need to turn Gauteng into an active investment node that will propel South Africa’s economy. “This happens at a critical moment where the International Monetary Fund has projected global growth at 2.8% in 2025, citing geopolitical instability and rising trade restrictions as key risks. “South Africa’s outlook is weaker, real GDP is expected to grow by just 1.0%, with inflation at 3.8%.” Fixed investment is forecasted to contract by 0.8% as high interest rates and policy inertia dampen private capital formation, Maile told the participants at the summit. Export growth is limited to 1.3% amid external shocks and new tariffs. The current account deficit is expected to widen to 1.1% of GDP. “Despite this, macro fundamentals remain intact: inflation is within target and fiscal consolidation is on track. However, weak infrastructure delivery and regulatory uncertainty continue to drag on growth potential. Foreign direct investment remains critical to stabilising and rebuilding momentum.” The MEC noted several key facts regarding the City of Tshwane: It is a city of 4.1 million people, a quarter of Gauteng’s population It generates R452-billion in real GDP, accounting for 28% of Gauteng’s GDP, giving it a GDP per capita of R109 555, higher than the Gauteng average. In 2024, Tshwane exports reach R400-billion, almost a third of Gauteng’s total. Imports exceed R197-billion, making Tshwane a hub of both production and consumption. More than 1.27 million people are employed in the city, amounting to a quarter of Gauteng’s workforce. Tshwane accounts for a significant share of Gauteng’s manufacturing jobs, contributing 220 jobs for each 1 000 manufacturing jobs in Gauteng. This reach spans from food and beverages, chemical products, automotive and transport equipment, to electrical machinery and components. The importance of the automotive manufacturing sector to the City of Tshwane was obvious during the summit, with the chairperson of TASEZ, Maoto Molefane, acting as the programme director. Also present at the summit was TASEZ CEO, Dr Bheka Zulu. Notably, Tshwane hosts 30% of Gauteng’s transport equipment jobs, the backbone of the automotive sector, the MEC noted. With BMW and Nissan anchoring the Automotive Industry Development Centre (AIDC) in the west of the city, and Ford and TASEZ in the east, “this city is leading South Africa into the era of new energy vehicles”. City of Tshwane opportunities At the same time, services are rising. Finance and insurance sectors employ over 12% of Tshwane’s workers, while education, health, and research institutions give this city an intellectual and innovative edge. The city is also significant in construction, contributing more than 23% of Gauteng’s employment in that sector. Together, these industries define Tshwane as a hub of industrial production and infrastructure development; a city that builds, assembles, and powers not just Gauteng, but South Africa, Maile said. “Johannesburg may be the financial engine; Ekurhuleni the logistics platform but Tshwane is the balancing axis; a city where government, industry, research, and exports converge.” The summit is a catalyst for the Tshwane Economic Revitalisation Strategy which has set a bold target of attracting between R17- and R26-billion in new investments, growth of 4% a year,